Natural Capitalism
Natural Capitalism offers a new industrial paradigm, that is based on a different set of values than conventional capitalism. Using a triple bottom line strategy as proposed by the theory of Natural Capitalism enables companies and communities to recognize the value of all forms of capital – natural resources, human resources, and ecological systems. The Natural Capitalism model increases the productivity of natural resources, utilizes biomimicry processes in production, moves to a design centered business model, and reinvests in natural capital.